Learn from customer interactions to understand and anticipate their needs

Find out how

Jenny is a typical SEG customer, but we know more about her unique behavior because of the data we have from our rewards program. We know where, when and how Jenny shops.

We also know what marketing and communications channels she responds to and the types of content and offers she values most.

From this data we can start to build a profile of Jenny and tailor a personalized, connected and relevant digital experience for her. We can learn from her interactions and understand and anticipate her needs and of those customers like her.

Meet Jenny, a typical SEG customer


We know where, when and how Jenny shops based on our rewards program data


Eagle Eye gathers information on Jenny and creates a customized virtual wallet.


We have the tools to create a personalized marketing experience.

Key Channels

We also know what channels Jenny responds to and the types of offers she values the most.

79% Female
21% Male

67% White
20% Black
10% Hispanic

basket size

9.2M unique
the last year

89% of sales
are with a
loyalty card

18-24  9%
25-34  18%
35-44  16%
45-54  17%
55-64  23%
65+  17%